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There appears to be a lack of published research study data on consumer motivations for purchasing local produce in Virginia. Additionally, the level of consumer awareness of labels such as “local,” “pesticide-free,” “certified organic,” “grown in Virginia,” or “superfood,” and the influence such labels have on purchasing decisions in Virginia has not been previously researched.
Virginia Cooperative Extension materials are available for public use, reprint, or citation without further permission, provided the use includes credit to the author and to Virginia Cooperative Extension, Virginia Tech, and Virginia State University.
Issued in furtherance of Cooperative Extension work, Virginia Polytechnic Institute and State University, Virginia State University, and the U.S. Department of Agriculture cooperating. Edwin J. Jones, Director, Virginia Cooperative Extension, Virginia Tech, Blacksburg; M. Ray McKinnie, Administrator, 1890 Extension Program, Virginia State University, Petersburg.
September 12, 2016