Cull cows and bulls represent a significant portion of the net income of Virginia beef farmers. According to the National Cattlemen’s Beef Association (NCBA) 2007 Market Cow and Bull Beef Quality Audit, the sale of cull beef and dairy cows and bulls accounts for as much as 20 percent of the income generated on these farms in the United States (NCBA 2007). Management and marketing strategies that enhance the value of these animals are worth considering. Research has also demonstrated that consumers are concerned about the well-being of the animals that produce the meat they consume (Bowling et al. 2008). Producers cannot ignore this trend.