Starting a farmers market is a challenging task with numerous issues to be tackled and activities to sequence. While generating a customer and vendor base is clearly fundamental to the successful establishment of a farmers market, there are also key administrative foundations that should be established if the market is to get off on the right foot and have long-term viability.

Rhubarb (Rheum rhabarbarum) is an herbaceous edible perennial and a member of the buckwheat family. It has also been classified as Rheum rhaponticum, Rheum x hybridum, and Rheum x cultorum, and there are many related, non-edible Rheum species. It is native to Siberia, and has been used as a medicinal plant in Asia for over 5,000 years. Rhubarb was once a very well-known and popular vegetable in this country. But it is not as widely grown as it was in the past. Introduced by European settlers in the 1700s, it is commonly known as “pie plant” and is grown for its edible, but very tart leaf petioles (leaf stalks), which can reach 12 to 18 inches long and one to two inches thick with a crispy texture similar to a large celery stalk (Figures 1a, b). The leaves are toxic because of their oxalic acid (soluble oxalates) content, which can cause human and animal poisoning and must be trimmed from the petiole prior to use.