Marketing & Risk Mgmt.

Marketing Cull Cows in Virginia

Tue, 20 Oct 2009 10:19:17 -0400

Cull cows and bulls represent a significant portion of the net income of Virginia beef farmers. According to the National Cattlemen’s Beef Association (NCBA) 2007 Market Cow and Bull Beef Quality Audit, the sale of cull beef and dairy cows and bulls accounts for as much as 20 percent of the income generated on these farms in the United States (NCBA 2007). Management and marketing strategies that enhance the value of these animals are worth considering. Research has also demonstrated that consumers are concerned about the well-being of the animals that produce the meat they consume (Bowling et al. 2008). Producers cannot ignore this trend.

Produce Auctions Expand Marketing Options

Tue, 04 Aug 2009 11:28:59 -0400

Amish, Mennonite, and other "plain folk" communities have developed nearly fifty produce auctions across the Middle Atlantic and Northeastern states, thus optimizing their wholesaling strategies. It may be a model well worth adopting if your production exceeds what you can dispose of through retail sales.

U-Picks and Good Ag Practices

Tue, 28 Jul 2009 15:05:05 -0400

As we near the time of year when customers frequent U-pick operations, growers should give some thought to minimizing risks associated with customers picking produce on your farm. This is actually one of the concepts with the GAPS (Good Agricultural Practices) program. Of particular concern is minimizing microbial contamination to the produce.

Displaying in a Farm Market

Fri, 24 Jul 2009 13:12:07 -0400

Bringing awareness to, and development of effective roadside marketing techniques was first addressed in the bustling fresh vegetable markets of Ohio. Dr. Ed Watkins, now retired from Ohio State University, played a significant role in helping to improve these markets.

Smart Pricing Strategies

Thu, 23 Jul 2009 11:09:33 -0400

This article is from "Smart Marketing" a monthly marketing newsletter for extension publication in local newsletters and to place in local media. It reviews the elements critical to successful marketing in the food and agricultural industry. Articles are written by the faculty members in the Department of Applied Economics and Management at Cornell University.

A Characterization of Direct-Marketed Beef Production in Virginia

Wed, 15 Jul 2009 08:33:24 -0400

Producing Niche Market Pork

Mon, 01 Jun 2009 09:56:57 -0400

2009 Across-Breed EPD Table

Mon, 01 Jun 2009 09:30:42 -0400

An Inventory of Beef Slaughter & Processing Facilities for Virginia Direct Marketers of Beef

Tue, 26 May 2009 15:23:27 -0400

A Characterization of Direct-Market Beef Processing and Marketing in Virginia

Thu, 14 May 2009 00:00:00 -0400

Beef is Virginia’s second most important agricultural industry, with 20,000 beef farms generating more than $400 million in cash receipts

Preparing for an Agritourism Event: A Checklist

Fri, 01 May 2009 01:00:00 -0400

Using the Internet for Direct Marketing

Fri, 01 May 2009 01:00:00 -0400

Organic Feed-grain Markets: Considerations for Potential Virginia Producers

Fri, 01 May 2009 01:00:00 -0400

This publication is intended to help producers make informed decisions on whether to enter organic feed-grain markets by giving an overview of the market for organically produced feed grains, and issues for producers to contemplate as they consider entering the market.