Resources by Eric Hansen

Title Available As Summary Date ID Author
Marketing for Wood Products Companies
The structure of forest products companies has changed dramatically in recent years. The 1990s have seen escalating importance attached to customer satisfaction, quality, market niches, value-added products, and strategic alliances.
May 1, 2009 420-145
Personal Selling for the Forest Products Industry
The structure of forest products companies has changed dramatically in recent years. The 1990s have seen escalating importance attached to customer satisfaction, quality, market niches, value-added products, and strategic alliances.
May 1, 2009 420-146