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Accessing Virginia Market Sectors: Establishing a Marketing Perspective

ID

HORT-279NP

Authors as Published

Amber Vallotton, Fresh Produce Food Safety Coordinator and Extension Specialist, Horticulture, Virginia Tech; Alexandra Battah, Undergraduate Student, Agricultural and Applied Economics, Virginia Tech; Ryan Knox, Undergraduate Student, Food Science & Technology, Virginia Tech; Adrianna Vargo, Director Grower Services, Local Food Hub; Thomas Archibald, Assistant Professor, Agricultural, Leadership, and Community Education, Virginia Tech; Renee Boyer, Associate Professor, Food Science Technology, Virginia Tech; Natalie E. Cook, Doctoral Candidate, Agricultural, Leadership, and Community Education, Virginia Tech; Tiffany Drape, Assistant Professor, Agricultural, Leadership, and Community Education, Virginia Tech

This publication is available in a PDF file format only.

For a new business enterprise idea, thoroughly understanding the market you wish to enter before you actually invest a lot of effort, time, and money is crucial. This factsheet provides an overview of some of the key considerations necessary and steps in tapping into new markets.

Virginia Cooperative Extension materials are available for public use, reprint, or citation without further permission, provided the use includes credit to the author and to Virginia Cooperative Extension, Virginia Tech, and Virginia State University.

Virginia Cooperative Extension is a partnership of Virginia Tech, Virginia State University, the U.S. Department of Agriculture, and local governments. Its programs and employment are open to all, regardless of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or any other basis protected by law.

Publication Date

April 26, 2023

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