Cold plasma is a new food processing technology that can effectively reduce pathogens on a variety of food products. After conducting a nationwide survey with consumers, it was found that the term 'Cold Plasma' was perceived negatively by the consumer.

High pressure processing (HPP) is a technology in which foods are exposed to high pressure inside a chamber. The high pressure kills microorganisms and breaks down enzymes (molecules that speed up the rate of chemical reactions in food, like browning) without the use of extreme temperatures (Fellows 2009).

Microwaves are one of the most common food processing technologies used. Most consumers are familiar with using a microwave in their home kitchen, however, do not realized that some of the food that they purchase has been processed using microwave technology. This publication was created to provide simple, easy to understand science based information on what this technology is and how it can make foods safer. The goal is for the public to be more aware and accepting of various technologies that are used to make our food supply safe.